Cher, 80, Wears Moncler Down Icons in Re/Icons 2026

Cher, who turned 80 in 2026, has appeared in Moncler's 'Re/Icons 2026' campaign wearing two of the brand's archival down jackets. Dressed in black with a yellow scarf, she keeps the signature look she has held for decades, without gowns or jewels.

Two Jackets, Two Eras

Against a dark backdrop, Cher faces the camera with long black hair past her shoulders and large sunglasses. The yellow scarf at her neck stands out sharply against her black outerwear. It also recalls the stage costumes made for her by designer Bob Mackie.

She wears the Verone down jacket in black and the Himalaya down jacket in white. Verone is tied to youth culture in 1980s Milan, while Himalaya was introduced in 2009. Moncler, which began in the French Alps in 1952, is remaking some of its best-known past down jackets for the campaign and casting cultural figures from different eras. Cher joins JENNIE and Grace Jones, who each built their careers in music and fashion in different periods and in different ways.

Her two jackets layer 1980s youth culture with the history of 2000s winter fashion.

Why It Matters

The campaign puts an 80-year-old pop star at the center of a luxury brand's archive, raising questions about age limits in women's fashion. It also shows how a house can turn its past designs into lasting economic value by pairing them with cultural icons.

Read the original article in Korean: K trendy NEWS