Jisoo's 'Louder' Slip Becomes the 'Laurel' Meme

BLACKPINK member Jisoo has accidentally launched a new internet meme with an adorable slip of the tongue. The 'Laurel' craze has grown from a simple moment into a showcase of how a global pop star's every move gets turned into pop culture trend material.

How a Live Shout Turned Into a Meme

On the 8th, Jisoo appeared on the live broadcast of SBS 'Inkigayo', a long-running Korean weekly music show, to perform 'Addicted'. It is the second pre-release single from her first solo full-length album. She won over fans with a charismatic performance and solid live vocals.

The spark came just before the stage began. Jisoo shouted 'Louder!' to get the crowd going, but between the venue's sound and her pronunciation, many fans heard it as 'Laurel' instead. Clips spread fast across online communities and social media with comments like 'She said Louder, but it sounded like Laurel' and 'So cute'. 'Laurel' quickly climbed the trending searches and settled in as a meme.

Jisoo answered the buzz with good humor. She shared the clip of the 'Laurel' moment on her own Instagram Story, keeping the playful exchange with fans going, and fans loved her savvy reaction.

The meme then reached Netflix. On the 11th, Netflix Korea posted Jisoo's 'Laurel' video on its official social media account with a witty caption. It declared that the era of 'Laeula', a sound made while yawning, was over and the era of 'Laurel' had arrived, inviting viewers to come for their daily 'Laurel'. It also pointed to Jisoo's 'Inkigayo' stage and her Netflix original series 'Monthly Boyfriend', in which she plays Seo Mi-rae.

BLACKPINK recently wrapped up its group activities and is focusing on individual projects. Jisoo released 'Addicted' on October 30, and her moves keep drawing high search volume on major portals such as Naver and Google.

Why It Matters

The episode shows how a harmless on-air moment can become shared online culture within days. Netflix's quick use of the meme also shows how brands now tap viral fan moments to promote their own content.

Read the original article in Korean: K trendy NEWS