THE BOYZ's Sunwoo Brings Fall Street Style to Seoul's Seongsu-dong

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Sunwoo of K-pop group THE BOYZ turned heads in Seoul's Seongsu-dong neighborhood with a polished autumn street look. He appeared at a photo call for the opening of the COACH 'LIVE YOUR STORY' pop-up, held at Musinsa Space Seoul Forest in Seongdong-gu, Seoul, on the 19th.

A Cool Fall Look That Stopped the Room

Seongsu-dong is a Seoul district known for its trendy cafes, galleries and pop-up stores, and it is a favorite spot for fashion-forward events. On the photo wall, Sunwoo wore a white long-sleeve top with blue lines running along the sleeves, paired with wide-leg denim pants featuring bold cut-out details. The combination gave him a distinctly hip, relaxed feel.

He slipped one hand into his pocket while lightly gripping the strap of a black leather shoulder bag slung casually over his shoulder, and he gazed straight into the camera. That intense, charismatic stare drew admiring reactions from THE BOYZ's fandom, known as THE B, as well as from the press on site. He finished the outfit with fresh blue-toned sneakers that matched the overall look, showing off a complete fashionista style down to his toes.

The photo call marked the launch of COACH's 2026 fall campaign, 'Live Your Story.' The New York-based luxury brand designed the event so visitors can express themselves through music and style and connect with one another. Its core message, 'Courage to Be Real,' is woven throughout the pop-up space, which has built strong anticipation among visitors. The pop-up runs at Musinsa Space Seoul Forest until November 7.

Why It Matters

The event shows how luxury brands in Korea pair K-pop stars with immersive pop-ups in trend-setting districts to bring a global campaign close to fans. A single well-styled appearance can turn a brand message into a shared cultural moment.

Read the original article in Korean: K trendy NEWS

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