THE BOYZ Juyeon and Sunwoo Bring Autumn Boyfriend Looks to Coach Pop-Up in Seoul

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THE BOYZ members Ji Chang-min and Kim Sun-woo turned heads in Seoul's Seongsu-dong neighborhood with polished autumn styling. The two attended the photo call for the opening of Coach's 'Live Your Story' pop-up, held on the 19th at Musinsa Space Seoul Forest in Seongdong-gu.

Two Looks, One Autumn Mood

Standing side by side in front of a poster-covered photo wall, the pair showed off outfits that contrasted yet complemented each other. Ji Chang-min went for a classic, chic look: a soft camel suede jacket over a black inner layer, with an oversized brown shoulder bag slung casually on his shoulder.

Kim Sun-woo leaned into street style with a white long-sleeve top and wide-leg denim pants featuring distinctive cut lines. He gripped the strap of a black leather bag in one hand and added a fresh pop of color with blue-toned sneakers. His intense gaze drew a flood of camera flashes from fans, who go by the name 'THE B', and from the press.

The event celebrates the launch of Coach's 2026 fall campaign, 'Live Your Story.' The brand's message, 'Courage to Be Real,' is woven throughout the pop-up space. Seongsu-dong is Seoul's trendy district known for pop-up stores and weekend outings. The pop-up runs through November 7. Other guests at the opening included ZEROBASEONE's Seong Han-bin, singer Choi Ye-na, and fromis_9's Lee Chae-young and Baek Ji-heon.

Why It Matters

The event shows how global luxury brands use K-pop stars and Seoul's pop-up culture to connect with young fans through fashion and experience. A campaign built on authenticity finds a natural stage in Seongsu-dong's weekend crowds.

Read the original article in Korean: K trendy NEWS

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