fromis_9's Lee Chae-young Charms in Autumn Y2K Prep Look at Coach Pop-Up

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Lee Chae-young of K-pop girl group fromis_9 turned heads in Seoul's Seongsu-dong neighborhood with a fresh autumn preppy look. She appeared at a photo call for the opening of the 'Coach LIVE YOUR STORY' pop-up, hosted by the New York luxury brand Coach.

A Neat, Lovely Autumn Outfit

The event took place on the morning of the 19th at Musinsa Space Seoul Forest in Seongdong District, Seoul. Standing in front of a poster wall in pop colors, Lee wore a navy knit pleated dress that felt both elegant and sweet. Red-and-white stripe accents on the collar and sleeves added a playful touch, and she paired the dress with a clean black tote bag and black heels with a small ribbon detail, a textbook take on the preppy style.

Her poses varied throughout the session. She gazed straight into the camera with a cool, confident look, then glanced away with a soft smile. In one playful moment, she raised a hand to her forehead as if shading her eyes from the sun, drawing cheers and flashes from fans and photographers.

The photo call marked the launch of Coach's fall 2026 campaign, 'Live Your Story.' The campaign invites people to express themselves and connect through music and style, and its core message, 'Courage to Be Real,' runs throughout the pop-up space. The pop-up has become a new hot spot in Seongsu-dong, a Seoul district known for trendy pop-up stores, and it will run at Musinsa Space Seoul Forest until November 7.

The opening event also drew fromis_9's Baek Ji-heon, The Boyz's Ji Chang-min and Kim Sun-woo, ZEROBASEONE's Seong Han-bin, and singer Choi Ye-na.

Why It Matters

The event shows how global fashion brands pair experiential pop-ups with K-pop stars in Seongsu-dong to reach young fans. Lee's polished preppy styling also hints at how Y2K-inspired fashion is being refreshed for the autumn season.

Read the original article in Korean: K trendy NEWS

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